Product Information
About
Pure Innocence Volume Shampoo: Locks in moisture while strengthening hair cuticles and fortifying strands against breakage. This gentle, organic shampoo nourishing formula cleanses thoroughly, leaving hair silky, resilient, full of natural shine, and effortlessly soft and manageable after every wash
Strength & Nourishment: Enriched with ceramides to strengthen and protect hair structure, wheat protein to naturally add volume and body, and soothing calendula oil to nourish and calm the scalp, this formula promotes healthier, stronger hair from roots to tips with rose scented fragrance with every wash
Tames Frizz: This Shampoo helps smooth and control flyaways while providing a sleek, polished finish. It reduces frizz, leaving hair soft, shiny, and manageable, so every strand stays in place and your hair looks effortlessly smooth and healthy after every wash
Hydration for Volume: This rich formula deeply moisturizes hair, enhancing natural elasticity, thickness, and fullness. It lifts and adds body to every strand while keeping hair light, soft, and bouncy, giving fine to normal hair a voluminous, healthy, and effortlessly manageable look without weighing it down
Formulated Without: Era Tua products are crafted without sulfates, parabens, silicones, aluminum, paraffin, or artificial colors, making them gentle, safe, and effective for all hair types. Fully vegan and cruelty-free, they nourish and protect everyday hair, leaving it strong, healthy, and beautifully manageable
Floral Fragrance Experience: Infused with a delightful floral aroma of white jasmine, rose, and ylang-ylang, this shampoo transforms every shower into a luxurious and refreshing sensory escape while cleansing and revitalizing your hair
