Product Description
Five agile teams. Six months. One platform to modernize. The initiative died — and not because anyone lacked skill or nerve.It died because nobody in the room could say, in one clear sentence, why we were doing it.That failure cost the author a year. It also taught him the habit this book is built on: ask why, then try.Shipping Blind is a complete, practical course in product management for anyone who builds products — new product managers finding their feet, engineers and designers moving into product, founders acting as their own PM, and experienced practitioners who want a framework they can defend in a room full of executives.Everything is explained through one journeyYour vision is the destination. Your strategy is the road you commit to. Your roadmap is the route with the stops marked. Your backlog is the stretch you are driving today. Every concept — product discovery, product vision and mission, OKRs, prioritization, MVPs, agile delivery, stakeholder management — is anchored to that journey first, in plain English, then named in the language your organization actually uses. No jargon you have to look up. No chapter you have to read twice.What you will learnThe Product Development Tripod — strategy, planning, and development, and why work collapses when one leg comes looseProduct discovery that counts — turn assumptions into evidence with the Y-Map and the Four PsProduct strategy — five rules, including the hardest one: when to say noProduct roadmaps — what belongs on one, what belongs in the backlog, and how to tell them apartPrioritization without fake precision — the 4-2-1 Model ranks initiatives when nobody can honestly estimate costExperiments that buy certainty — proof of concept, prototype, and MVP, and which one the moment calls forBacklog health — score yours in ten minutes on a three-level maturity scaleThe product owner's six skills — and the difference between an owner and an order-takerCareer growth — four product manager archetypes, three levels of maturity, and the transition that strands most peopleInfluence and communication — the ABCD method for the four audiences you present toAccountability — where the buck actually stops when a product failsSixteen original frameworksThe Y-Map. FUSCO. The 4-2-1 Prioritization Model. The Six Anchors Framework. SAIL. The Product Manager Goals Framework. The Backlog Maturity Scale. Every one developed by the author across twenty years of building software — most of it in healthcare, where the user is someone having a hard day — and gathered here in one place for the first time.Who this book is forNew and aspiring product managers who want a foundation that holds. Product owners and associate PMs preparing for the next role. Engineers, designers, analysts, and project managers moving into product. Founders doing product management without the title. Senior leaders who want a shared vocabulary to coach a team with. Anyone preparing for a product management interview who would rather understand the work than memorize acronyms.Written to be used, not skimmedTwenty-eight chapters in eight parts. Ninety-seven diagrams. A Think It Through scenario closing every chapter, with worked answers that explain why the tempting option is wrong. Real stories from real failures, including the author's own.Most product books hand you frameworks. This one teaches the question that comes before them — and what to do once you have the answer.Ask once, or build twice.Scroll up and start reading today. Read more
