Product Information
Availability
In Stock
Product Description
This book offers a comprehensive, practice-oriented guide to teaching vocabulary in modern language classrooms. Integrating linguistic theory, cognitive principles, and communicative pedagogy, it explores effective strategies for selecting, presenting, and practising vocabulary. Special emphasis is placed on Business English and English for Specific Purposes (ESP), with lesson plans that connect vocabulary learning to real workplace communication—emails, meetings, negotiations, and intercultural exchanges.Blending traditional methods with AI- and technology-enhanced approaches, this volume provides teachers, students, and trainers with practical tools for building lasting vocabulary knowledge and professional fluency. Read more
