Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

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About this item

• Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
• VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
• GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
• SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
• KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

Product Description

From the manufacturer Keep Your Blonde Hair Cool FOR BLONDE & SILVER HAIR COLOR BALANCE PURPLE SHAMPOO When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength. Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week. Neutralizes yellow & warm tones... HERE'S WHY YOU'LL LOVE IT - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair* - Paraben-free *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS. COLOR BALANCE PURPLE Add to Cart DEFY DAMAGE Add to Cart YOUTHLOCK Add to Cart K-PAK COLOR THERAPY Add to Cart MOISTURE RECOVERY Add to Cart HYDRASPLASH Add to Cart BLONDE LIFE Add to Cart Customer Reviews 4.5 out of 5 stars 4,018 4.7 out of 5 stars 6,192 4.6 out of 5 stars 863 4.7 out of 5 stars 6,725 4.7 out of 5 stars 1,917 4.7 out of 5 stars 2,238 4.7 out of 5 stars 2,396 Price $24.50 $ 24 . 50 $26.00 $ 26 . 00 $26.00 $ 26 . 00 $24.50 $ 24 . 50 $24.50 $ 24 . 50 $24.50 $ 24 . 50 $26.00 $ 26 . 00 HAIR TYPE Color-Treated Processed, Color-Treated Mature, Dry Color-Treated Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted HAIR CONCERN Fading, Damage, Breakage Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness BENEFITS Repair and Protect Color Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen KEY INGREDIENTS Keratin, African Manketti Oil Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine FRAGRANCE Pear, Apple, Cedarwood, Amber Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? Results last for up to 12 washes. Does it smell like hair-color chemicals? Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes. Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often? Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results