Joico Color Balance Purple Shampoo and Conditioner | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

Product Information

About this item

• Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
• VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
• Joico Color Balance Purple Conditioner effectively nourishes and protects hair, neutralizes unwanted yellow and warm tones in blonde hair, and instantly detangles hair.

Product Description

From the manufacturer Keep Your Blonde Hair Cool FOR BLONDE & SILVER HAIR COLOR BALANCE PURPLE SHAMPOO When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength. Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week. NEUTRALIZES YELLOW & WARM TONES COLOR BALANCE PURPLE CONDITIONER Mellow the yellow and banish dryness on highlighted blonde, silvery gray, and Ombré looks with this instant, neutralizing conditioner for color-treated hair; it hydrates beautifully while kicking brassy tones to the curb. Counteracting the unwanted warmth, powerful ingredients strengthen/protect hair from the elements, leaving it cool, manageable, shiny, and easy to style. Directions: Apply to hair washed with Color Balance Purple Shampoo; leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week. SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS. COLOR BALANCE PURPLE Add to Cart DEFY DAMAGE Add to Cart YOUTHLOCK Add to Cart K-PAK COLOR THERAPY Add to Cart MOISTURE RECOVERY Add to Cart HYDRASPLASH Add to Cart BLONDE LIFE Add to Cart Customer Reviews 4.5 out of 5 stars 4,018 4.7 out of 5 stars 6,192 4.6 out of 5 stars 863 4.7 out of 5 stars 6,725 4.7 out of 5 stars 1,917 4.7 out of 5 stars 2,238 4.7 out of 5 stars 2,396 Price $24.50 $ 24 . 50 $26.00 $ 26 . 00 $26.00 $ 26 . 00 $24.50 $ 24 . 50 $24.50 $ 24 . 50 $24.50 $ 24 . 50 $26.00 $ 26 . 00 HAIR TYPE Color-Treated Processed, Color-Treated Mature, Dry Color-Treated Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted HAIR CONCERN Fading, Damage, Breakage Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness BENEFITS Repair and Protect Color Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen KEY INGREDIENTS Keratin, African Manketti Oil Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine FRAGRANCE Pear, Apple, Cedarwood, Amber Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? Results last for up to 12 washes. Does it smell like hair-color chemicals? Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes. Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often? Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results