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About this item

  • Rich lather gently cleanses hair
  • Instantly cools brassy tones and brightens cool blonde hair
  • Nourishes and protects fragile blonde hair

Product Description

From the manufacturer JOICO BLONDE LIFE COLLECTION FOR NATURAL & PROCESSED BLONDES BLONDE LIFE VIOLET SHAMPOO When you want to bring blonde hair back to that icy, fresh-out-of-the-salon shade, turn to this sulfate-free cleanser that instantly kicks yellow tones to the curb. Gentle on highlighted strands, this unique formula is stocked with powerful ingredients – like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair. Directions: Apply to wet hair. Lather. Leave in 1 - 3 minutes. Rinse; follow with Blonde Life Violet Conditioner. Use 2 – 3 times per week. REDUCES BREAKAGE & ADDS SHINE BLONDE LIFE VIOLET CONDITIONER This lightweight, daily conditioner is exclusively formulated to banish yellow tones that can creep into highlighted blonde hair. Offering luxurious slip and detangling power, plus hydration, protection from the elements, and even frizz, our multi-tasking blonde nourisher is stocked with an exotic blend of rich Tamanu and Manoi oils – perfectly designed to bump up the shine of your icy fair hair. Directions: Apply to clean, damp hair. Leave in 1 - 3 minutes. Rinse. Use 2 - 3 times per week. What does it smell like? Soft yet seductive notes of Jasmin and vanilla are complimented by the freshness of nectarine, green melon and Meyer lemon while a hint of woody musk give this sent a sophisticated sensuality that conjures up visions of an exotic getaway. Will the Violet Shampoo and Conditioner turn my pale-blonde hair purple? Nope! Formulated with perfectly calibrated ingredients, these products deliver just enough violet to counterbalance any yellow/brass tones in your hair. Purple and yellow are opposite each other on the spectrum, so one cancels the other out

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