Aveda Botanical Repair Purple Toning Shampoo | For Blonde, Silver, Grey Hair | Reduces Brassy Tones | Silicone Free | 96% Naturally Derived*, 6.7 fl oz

Product Information

About this item

• Purple Shampoo for Blonde, Silver, and Grey Hair: Aveda Botanical Repair Purple Toning Shampoo instantly brightens hair and progressively tones each time you wash. Neutralizes unwanted yellow and brassy tones by 5X in one use**.
• Strengthens and Repairs: Strengthens fragile hair from the inside out and helps repair damage.
• Naturally Derived Ingredients: Plant-derived bond-building in a 96% naturally derived formula*.
• How to Use: Massage into wet hair. Leave on for 1-3 minutes. Rinse thoroughly. Toning results can vary. Use on each wash day until your desired color is achieved. Then, use weekly or as needed.
• Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. *Per ISO 16128 standard, form plants, non-petroleum minerals, and/or water.

Product Description

From the manufacturer The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. Purple Toning Shampoo Build your bond-building routine Purple Shampoo Add to Cart Conditioner Add to Cart Masque: Light Add to Cart Flash Treatment Add to Cart Leave-In Treatment Add to Cart Styling Crème Add to Cart Overnight Serum Add to Cart Customer Reviews 4.5 out of 5 stars 266 4.4 out of 5 stars 1,447 4.5 out of 5 stars 600 4.3 out of 5 stars 80 4.5 out of 5 stars 1,993 4.5 out of 5 stars 475 4.3 out of 5 stars 486 Price $39.00 $ 39 . 00 $47.00 $ 47 . 00 $55.00 $ 55 . 00 $56.00 $ 56 . 00 $47.00 $ 47 . 00 $38.00 $ 38 . 00 $56.00 $ 56 . 00 STEP IN THE ROUTINE 1-Shampoo 2- Conditioner 3-Treatment 4- Treatment 5-Treatment 6-Styling 7-Treatment HAIR TEXTURE Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C HAIR THICKNESS Fine, Medium, Thick Fine, Medium, Thick Fine, Medium Fine, Medium, Thick Fine, Medium Fine, Medium, Thick Fine, Medium, Thick BENEFIT Builds bonds Builds bonds Builds bonds Builds bonds Builds bonds Builds bonds Builds bonds SECONDARY BENEFIT Reduces brassy tones Instantly detangles Intensely strengthens Shinier hair Repairs damaged hair Smooths frizz, repairs Strengthens hair overnight WHEN & HOW TO USE Apply to wet hair Apply to wet hair Apply to wet hair Use after conditioning Apply through damp hair Apply to damp hair Apply to damp hair VEGAN & CRUELTY FREE ✔ ✔ ✔ ✔ ✔ ✘ ✘ What hair type is Aveda Botanical Repair Strengthening Shampoo best for? This purple shampoo is ideal for all hair types and textures but especially those looking to neutralize brassiness. Can Aveda Botanical Repair Strengthening Shampoo be used on grey or silver hair? Yes, this purple shampoo has been formulated for usage on blonde, naturally grey and silver hair. How often can I use Aveda Botanical Repair Strengthening Shampoo? This purple shampoo can be used every day; we recommend that you use it only until the desired toning result is achieved and then rotate it with other Aveda Hair Care shampoos as needed. Does Aveda Botanical Repair Purple Toning Shampoo have a scent? Yes, this purple shampoo has a signature fresh, light floral, herbal Pure-Fume aroma featuring certified organic ylang ylang, rose and marjoram. Does this product stain fingers and the skin? Does it stain the shower or towels? Because this product is highly pigmented, you may notice a temporary purple hue on hands or skin. Remove with soap and water. Rinse hands promptly. White or light towels may absorb some color; use a darker towel. Rinse surfaces to prevent staining