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Product Information

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About this item

  • Color Protection Shampoo: Aveda Color Control Rich Shampoo gently cleanses medium to thick hair types without stripping to minimize fading hair color. Safe for color-treated, highlighted, and chemically processed hair. Leaves hair soft and shiny.
  • Prevents Hair Color Washout: Naturally derived "magnets" instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout.
  • 98% Naturally Derived*: A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished.
  • How to Use: Massage into wet hair from roots to ends. Rinse. Follow with Color Control Conditioner and Leave-In Treatment.
  • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

Product Description

From the manufacturer The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. aplus content video Build your wavy and curly hair routine Shampoo Rich Add to Cart Conditioner Add to Cart Leave-In Treatment Rich Add to Cart Texturizing Creme Buying Options Air Control Add to Cart Customer Reviews 4.4 out of 5 stars 322 4.4 out of 5 stars 450 4.6 out of 5 stars 86 4.6 out of 5 stars 672 4.2 out of 5 stars 1,557 Price $32.00 $ 32 . 00 $36.00 $ 36 . 00 $36.00 $ 36 . 00 — $40.00 $ 40 . 00 STEP IN THE ROUTINE 1-Shampoo 2 - Conditioner 3-Treatment 4-Styling 5 - Styling HAIR TEXTURE Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C HAIR THICKNESS Medium, Thick Fine, Medium, Thick Medium, Thick Medium, Thick Fine, Medium, Thick BENEFIT Reduce color fade Reduce color fade Reduce color fade Add moisture, light hold Lightweight hold SECONDARY BENEFIT Gentle cleanse Detangle, add shine Instantly detangle Light hold all hair types Adds volume WHEN & HOW TO USE Use in shower on wet hair Use in shower on wet hair Use on wet hair Use on damp or dry hair Use on dry hair to finish VEGAN & CRUELTY FREE ✔ ✔ ✔ ✔ ✔

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