Lustrous Rituals Buildable Tone Shampoo - NOT a Purple Shampoo - Gently Neutralizes Yellowing, Sulfate Free with Prebiotics for Scalp Wellness, Niacinamide & Hyaluronic Acid, 9.29 fl oz

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• NOT A PURPLE SHAMPOO – A SMARTER SOFT GRAY TONING ALTERNATIVE: Silverist Buildable Tone Shampoo is designed for natural gray, silver, and white hair. Features gradual, buildable toning action that gently counteracts yellowing and brassiness over time. Ideal for light to medium toning and tone maintenance without the harshness of traditional purple shampoos, delivering a nourishing cleanse while enhancing the vibrancy of natural gray hair
• HYDRATING, PH-BALANCED & NOURISHING INGREDIENTS: Formulated at an optimal pH (4.70–5.30) to support scalp wellness and keep gray hair soft, smooth, and frizz-free. Infused with Niacinamide and Hyaluronic Acid to enhance scalp hydration, balance the moisture barrier, and seal the cuticle for added shine. Amla, Karanja, Sunflower Seed Oils, and Fermented Microalgae nourish hair and support overall scalp health
• HOW TO USE & COMPLETE YOUR ROUTINE: Apply to wet hair, massage into a lather from roots to ends, and rinse thoroughly. For enhanced toning, leave on for 1–2 minutes before rinsing. Use 2–3 times per week or as needed based on your desired level of toning. To increase foaming, add more water. Pair with Silverist Shine-Infusing Conditioner and Leave-In Hair Serum for a complete gray hair care routine that hydrates, protects, and enhances shine
• REFRESHING NATURALLY DERIVED SCENT FOR EVERY SHADE OF GRAY: Silverist gray hair shampoo features a 100% naturally derived signature scent, free from artificial fragrance. Notes of green parsley, crisp apple, bright citrus, geranium rose, and rosemary create a refreshing, spa-like aromatherapy experience.
• DERMATOLOGIST-TESTED & CONSUMER-PROVEN: Tested in a blinded 2-week study with 100+ testers who have at least 30% natural gray hair, across all hair types. Silicone-free, sulfate-free, Cruelty-Free and Leaping Bunny Certified. Packaged in a fully recyclable bottle with an FSC-certified carton. Clean hair care designed for natural gray, silver, and white hair