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In Stock
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Fashion Cotton

About this item

  • NEUTRALIZES YELLOW & ORANGE TONES IN ONE WASH — Our advanced dual-pigment formula combines violet and blue pigments to instantly cancel brassy yellow AND orange tones from blonde, bleached, highlighted, gray, silver and platinum hair. No more dull, warm tones — reveal cool, ash, and icy results from the very first use. 02
  • FORMULATED FOR DARK-BASE BLEACHED HAIR — Unlike most purple shampoos designed only for natural blondes, our formula is specifically developed for chemically lightened hair that starts from brown or black — the most common hair type in the Latino and Hispanic community. Tackles stubborn orange undertones that regular toning shampoos miss.
  • HYDRATING SULFATE-FREE FORMULA — NO DRY DAMAGE — Enriched with keratin and nourishing botanical extracts. Our color-depositing shampoo tones without stripping moisture, leaving hair soft, shiny, and healthy. No harsh sulfates, no parabens, cruelty-free and vegan. Perfect for chemically treated, damaged, or fragile hair.
  • SALON-QUALITY AT-HOME TONING — SAVES ON COLOR VISITS — Maintain your cool blonde, platinum, silver, or gray color between salon appointments. Apply for 2–5 minutes for a natural ash tone, or leave up to 10 minutes for a stronger, icy result. One 500ml bottle = twice the toning sessions vs. standard 250ml competitors.
  • WORKS ON ALL LIGHTENED HAIR — BLONDE, SILVER & GRAY — Ideal for platinum blonde, ash blonde, icy silver, pearl gray, white, salt-and-pepper, highlighted, balayage and bleached hair. 100% organic base. Whether you color at home or maintain salon color, this purple toning shampoo keeps your shade looking fresh, bright, and vibrant all week.

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